Totally South Tourism
Business

People Profiles

Totally South Tourism consists of a small team of people whose collective knowledge, experience and wisdom has been built up over many years of service in the tourism, community development and event industries. We are committed to being: 

  • Open and genuine in our relationships with customers and clients
  • Passionate about developing tourism and the necessary partnerships needed to achieve sustainable tourism in the region
  • Responsive to regional tourism and event development challenges, and the needs of industry, government and communities
  • Highly regarded for our depth of tourism development, community development, marketing and event management knowledge, skills and experience.

Our team is:

David Rose

Chief Executive Officer

David Rose joined Totally South as CEO in December 2007 after a 22-year stint with the Royal Automobile Club of Tasmania, most recently as their Group Manager of Marketing and Communications. 

An experienced journalist, David joined RACT from the Tasmania Police PR unit.

During his long RACT tenure David developed and managed the Club's Motor News magazine, directed the organisation's prolific product development, marketing and public affairs activities and was a key player in the development and marketing of the RACT Travelworld network.

He is a well known motoring enthusiast/journalist who's a former Tasmanian rally champion and a veteran of 30 straight annual visits to Mt Panorama, Bathurst as an official race caller.

David is well travelled but says he always looks forward to returning to his home state and young family.

Alexandra Poate

Regional Development and Marketing Officer

Alex is the newest staff member of the Totally South Tourism Team. She has recently returned home to Tasmania after a 6 year stint in Western Australia. While in WA she spent almost five years with the Regional Tourism Organisation, Australia's South West. It was here she developed her passion for marketing and the tourism industry.

During her time at Australia's South West, Alex coordinated the seasonal campaigns, helped produce the annual Holiday Planners, promoted the region at interstate and international trade and consumer events and coordinated and hosted famils.

Alex's duties at Totally South Tourism involve being the first point of contact for tourism industry operatives seeking assistance or advice on a range of tourism issues. She will also be looking after the marketing side of the association.

In her spare time, Alex enjoys travelling, going to the beach and spending time with her friends, family and dog.